Monday, July 26, 2021

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What can you, as a training professional, do to protect your organizational role and the future of our industry? You need to approach your job as if you were a civil engineer. Civil engineers design, construct and maintain access to the natural environment with roads, bridges and buildings.

The role of training professionals has changed as technology has advanced. Fifteen years ago, it may have been enough to design or deliver a great training class. If that's all you do these days, however, you are in danger of being replaced by a smartphone app or other technology that can do the same things quickly and for free, or nearly free.

In a similar way, training professionals need to design and build "roads and bridges" into the job environment before, during and after training, and then monitor them regularly. Instructional designers need to do more than design formal classroom or virtual instruction. Trainers need to do more than deliver it. 

Understand the Business You Support

The first step is to remember and embrace the fact that training exists to equip employees to perform well on the job, so each of them contributes to key organizational outcomes.

Here are easy ways to understand your organization’s highest level goals and mission:

  1. Read the “about us” section of the company website.
  2. Look at mission and vision statements, and what types of messages are posted on the walls of the office.
  3. Ask your boss about the highest priorities or directives for each department this quarter / year.
  4. If appropriate, request to attend strategy and planning meetings, even if just an observer to start. Or, ask your boss for a summary of what was discussed.

Next week,  we'll delve into building strategic bridges. Read part two of this three-part series here.

If you want to learn more about building business partnership, consider participating in our newest certification program: Kirkpatrick® Strategic Evaluation Planning Certification Program.

Additional Resources

Kirkpatrick Four Levels® Evaluation Certification Program - Bronze Level

Kirkpatrick® Strategic Evaluation Planning Certification Program 

Kirkpatrick's Four Levels of Training Evaluation

Bringing Business Partnership to Life

Kirkpatrick Foundational Principles

Actions: Permalink | Comments (2) |


# Deanna
Thursday, July 26, 2018 8:42 PM
This is a very timely discussion. Our business partners believe what they read about being able to replace training professionals and training departments with free, or almost free, COTs apps and technology. They think easy, cheap, fast can certainly meet their needs. Then they wonder why they don't get the outcome that they wanted. I hope the Training Fossil post leads to a timely discussion. We must be able to communicate our value to our business partners. We can deliver their expected outcome through a strong business partnership.
Friday, July 27, 2018 10:04 AM
Thank you for your comment, Deanna. You (or anyone else reading this) are welcome to share the post within your company and in social media to bring this important issue to the forefront.

Robin Stewart
Marketing Coordinator
Kirkpatrick Partners
eLearning Learning

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