The Standard for Leveraging and Validating Talent Investments

Jim Kirkpatrick Wendy Kayser Kirkpatrick and Don Kirkpatrick
Level 1: Reaction
Level 2: Learning
Level 3: Behavior
Level 4: Results

What Is The Kirkpatrick Model?

The Kirkpatrick Model is the standard for leveraging and validating talent investments. The four levels of evaluation – Reaction, Learning, Behavior, and Results – form the time-tested and most trusted method of designing, implementing, and evaluating training that produces bottom-line value and organizational mission accomplishment.

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What our customers
are saying

The Kirkpatrick principles are essential to maximizing the transfer of learning to behavior and subsequent organizational results as well as to demonstrate the value of training to the organization; unquestionably critical for any world-class institution!

Dr. John Plifka
Director, Army Quality Assurance Program

Love the New World Kirkpatrick Model! It applies to rapidly changing industry and allows for flexibility within a framework.

Rose Holiday
S.C. Johnson

Although I am a Certified Performance Consultant, it wasn’t until after your class that I realized how to present a complete Performance Solution. And the importance of being a part of the complete solution, not just the training piece of it! I am really excited to continue using what I learned.

Pei-Wen Fu
Park WellPoint, Inc.
March 25, 2022

Save $300 on Kirkpatrick Certification

Kirkpatrick certification programs continue to sell out! Claim your seat in an upcoming live-online class and learn how to leverage and validate your talent investments. Take advantage of $300 savings…
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February 1, 2022

ADSG Invests in Kirkpatrick Certification for Employees

The Abu Dhabi School of Government is demonstrating their commitment to performance and results by investing in Kirkpatrick Certification for their employees. Mohammed Gheyath, Acting Director-General of ADSG commented, “As…
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January 19, 2022

Be More Than Just Happy in the New Year

By Dr. Jim Kirkpatrick Many of you know my feelings about Kirkpatrick Level 1 “happy” or “smile” sheets. If not, I’ll share with you there is a whole lot more…
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